Analysis of a mobile phone is not particularly complex, but to do so in full way implies to take into account not only the own point of view, but also the majority of consumers. That is why, personally, every time I give more importance to design in the mobile. People care much more the aesthetics of a device you will use many hours in the day than other aspects.
LG is aware of this, and that is why he has confirmed that he abandons the strategy of launching the same terminal each year with a different number, something that makes virtually all current brands, and will focus on creating unique devices that the visual aspect will have a renewed importance.
LG Velvet is the start of this strategy, a new mobile that will give a lot of importance to the outside.
Elegant and what velvet?
The company commented in a press release that this new device is the beginning of a new era for the company, one in which the design will have a with a much greater significance. In fact, the LG Velvet will focus on a great design and a different experience in finishing is concerned.
English velvet means velvet, and it would not be crazy to expect a mobile with a finish in this material. Recall that LG already innovated by incorporating the vegetal leather to your LG G4.
In a video, not official has recreated the could be the aspect of this model, taking into account that and the aesthetic lines that have already been confirmed by the company. Have also seen designs created by users, inspired by the same idea, but it is noteworthy that are not official.
“Our new brand reflects the current trends in addressing the personal tastes unique and the emotions of the individual with a greater emphasis on the design,” said Chang Ma, senior vice president of product strategy of LG Mobile Communications Company. “It is a more intuitive approach that we are confident that you will sink with the consumers of today and we will help you to establish a brand identity more clear.”
It seems clear that the future of LG is more in the design and the aesthetics in the numbers and characteristics of their terminals. Hopefully the price is not a problem.
The input LG Velvet is the future of the company: the less numbers and more design first appears in The Android Free.