How to optimize an image for Google?

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Image optimization is very important in your SEO. Indeed, images improve the quality of your content for search engines. Optimizing an image for google allows you to generate traffic on Google image and thus be better positioned. The optimization is based on several elements of the image. Including the alt tag, the image format, etc. Discover cow to be well referenced on Google from your images.

Image optimization for search engines

The procedure for optimizing an image on Google is simple. Indeed, you must modify certain attributes for the image to be listed on the search engine. Please follow our advice for best results.

The ALT attribute or alt text

You will find the ALT tag in HTML code or alt text on WordPress. This attribute gives you the possibility to fill in the description of the image by inserting keywords. You should know that Google’s robots do not capture the image by chance. It is thanks to the ALT attribute that they manage to understand the image. So if a user enters the keyword contained in the ALT attribute on Google image, you have a better chance of seeing it in search results.

Certainly, it is good to optimize the images. But we must not fall into over-optimization. Google could penalize you for this. To avoid this, you must enter a keyword that speaks to the subject and a correct description of the image.

You can also entrust the task to professionals in the field. In this case, the SEO consultant in Nice helps you rank better in Google search results.

The weight of the image

Google takes into account the loading time of a page in SEO. The weight of an image directly impacts the loading time of the page. SEO requires the association of loading speed and image quality. To add an image to your content, please compress it first. For this, you will find several suitable extensions. Especially Imagify which is excellent.

The caption of the images

In SEO, captioning an image doesn’t really have a huge impact. But it can be useful as part of an SEO strategy.

Image title

The Title tag is used to display a text over the image with the mouse. This is an asset for the user experience. However, its impact on natural referencing has not been verified.

Please do not fill in the same in the Title and ALT tag. This could cause keyword multiplication.

The name of the image

Like the Title tag, the name of your image has no impact on image optimization. However, it is a good practice and it is recommended. It is always interesting to correctly name the images. The name remains an indicator for the user after the download.

Respecting the context of the content is essential to optimize an image. Indeed, you must insert images related to your content. At the risk of not obtaining a better position in the search results. For example, avoid using alternative texts about vegetables in iPhone content.

Also, if your images are optimized for search engines, the content is unstructured. You will not get a miracle. Because the base is not at all good. Your content must be structured with the different tags H1, H2, etc.

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To read also: Why choose WordPress to launch your blog