Who is “Ugo”? Here’s what’s behind the New Year’s Instagram hit

Why do thousands of people comment “Ugo” on Instagram posts? Gino was there last year …

Who is Ugo? Many ask after noticing that this name appears in thousands of comments on many Instagram profiles.

The explanation is simple: this is the YouTuber’s trick Gianmarco Tocco who invited his followers on Instagram to be heard: “Guys, let’s make our mark in 2018 for the last time. Comment Ugo to anyone, let’s hit on Instagram ”.

As soon as they said what was done, thousands responded to the call as they did last year with “Gino “, commenting “Ugo” under the posts of famous people, Italian or foreign influencers.

For example, here is a screenshot from a recent post by Chiara Ferragni, on her honeymoon with Fedez in the Maldives.