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WhatsApp is no longer just a messaging application with this function

WhatsApp continues to be the messaging application in Spain, and although its user base is more than enough to remain the leading application, they cannot afford a minute of rest in the face of the boom in messaging applications that, at the functional level, have been taking for years. front.

One of the points with the greatest potential of the application is WhatsApp for business, a tool that opens the door to a future in which WhatsApp is no longer just a messaging application, but much more.

WhatsApp is no longer just a messaging application, it can also be your shopping center

WhatsApp has just started rolling out a new feature today, known as Carts. This function allows us to make our purchase from the chat of a business. In this chat will be the complete catalog of the WhatsApp Business store with which we are talking, and from there we can easily make any purchase.

According to WhatsApp itself: «Carts are an excellent tool for communicating with businesses that often sell multiple items at once, such as local restaurants or clothing stores. People will be able to use them to browse a catalog, select multiple products, and send the order to the company in a single message. This will make it easier for businesses to track order inquiries, manage customer requests, and complete sales. “

With the shopping cart, WhatsApp not only challenges Amazon, Ebay, Etsy or Aliexpress, but also becomes a direct rival of businesses such as Just Eat, being able not only to make reservations in a restaurant, but to place your order directly.I am very struck by the possibilities it may have for small businesses.

The path the app began to take to leverage its huge user base without the need to burden the platform with ads continues to materialize. Perhaps slowly, but inexorably and unattainable for other rivals. And it is that connecting messaging with the real world is a function that does not seem to be of interest to Telegram.