Since the beginning of the confinement, the operators warned of how we had shot the traffic in Spainto what was sent messages of “responsible use of the networks”. To do this, somehow joined the European Union, which ended up asking the big streaming reduce your bitrate to reduce the “strain on the network”.
In that context, Facebook has confirmed in a release, Alex Schultz, vice president of analytics, how it has affected your messaging applications (WhatsApp, Messenger, Instagram) the confinement, and in countries where the virus has struck more strongly, such as Spain, the growth of use has been more than 50%. It is something that more or less can be realized by anecdotal in the groups these days, where the sending of videos, photos, and forwarded messages has little power.
The message has not been there, but Facebook has reported that in these same countries, the video call in WhatsApp and Messenger have more than doubledsomething that also could sense by sensations, and that has made Zoom it is one of the “winners” of the quarantine.
Despite the use, the income of Facebook are falling
In the release, Schultz also reviewed data from Italy, where the visualizations of Instagram and Facebook Live have doubled in a week, and where people are spending 70% more time since the beginning of the health crisis. Points out, furthermore, that “they are doing everything they can to keep the application fast and stable”.
Despite the fact that you acknowledge that the services they were prepared to endure well during new year’s Eve or the Olympic Games, says that the growth during the crisis of the COVID-19 “has no precedent in the industry”, and are experiencing record use each day.
Despite all this use, and that the use of the feed of Instagram and Facebook is also growing (important because it is where there is more advertising), on Facebook recognize that the business is suffering like others in the world: “Not monetizamos many of the services that we are seeing an increase in participation, and we have seen a weakening in our business ads in the countries that are taking aggressive measures to reduce the spread of COVID-19”.
If you have already spoken of the media can receive far less revenue from advertising, the same can happen in social networks, although currently the low-cost mattress that have companies such as Facebook is much higher.
it was originally published in
Engadget
by
Antonio Sabán
.
