Huami is little known in Spain, although the same does not happen with the products for which the Chinese manufacturer is responsible. We know very well the bracelets My band that manufactures for Xiaomi, also watches Amazfit which sells under its own brand, and also the recent Zepp that little by little are making their way.
Now, the Chinese firm has decided to take a step forward and approach the international market with a new name. Taking advantage of the recent launches of its new Zepp line, Huami has decided to adopt these (and not Amazfit) as its new name for the rest of the world. Huami is now called Zepp Health.
Amazfit and Zepp, under Zepp Health
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Zepp Health account in its statement that, “As the industry leader in smart health technology, Zepp Health embraces the company’s new direction to emphasize the use of technology to measure biometrics and make practical recommendations to improve clinical health outcomes“.
With this change, the two brands of the company, both Amazfit and Zepp, will be under the new umbrella of Zepp Health, although we do not know if the Amazfit will change their name at some point so that its entire catalog is unified. The Amazfit models are quite famous on the circuit of the wearables so it will be interesting to see what decision they make from Zepp Health.
In principle, Amazfit and Zepp will keep their sites in the Zepp Health catalog
The new Zepp Health emphasizes in its statement that it has reached agreements with different medical and insurance industries in recent years, such as Prudential Corporation Asia or Promaxo, in order to continue increasing its revenues. The company intends to position itself as a benchmark in the world market for industrial health technology.
To close its statement, Zepp Health indicates that a new corporate website will be launched throughout this 2021 and that it will also a new visual identity will be presented. Perhaps then we will know the fate of Amazfit products, perhaps with a redesigned logo or perhaps absorbed by Zepp models, now with the name of the company itself.
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The news
The manufacturer of Amazfit and Zepp changes its name: from Huami to Zepp Health
was originally published in
Engadget Android
for
Samuel Fernandez
.
