Searching on Google will now be even easier

Google has held its Search On 2020 event, where they have announced a series of novelties related to artificial intelligence. Among them, the company has shared how they use this AI to make user searches in Spain easier. Since it is intended that users have access to information in a simpler way.

To contribute to better searches, various improvements based on artificial intelligence have been applied in the Google search engine. Thanks to them, users will be able to find the information they were looking for at any time in a simpler and faster way.

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Orthography

When you google something, you may write a wrong word, so the results don’t always match. Fortunately, the search engine continues to improve the ability to interpret misspelled words, something important, since in one out of ten searches there is a spelling error. So it is important that they have the ability to interpret what the user wants to search for.

Google introduces now a new spelling algorithm It uses a deep neural network, which improves the ability to interpret spelling errors.

Text snippets

There are times when you want or need to do a very specific search, using a piece of text, for example. These types of searches are complex, but from Google they carry out a breakthrough in the problem of classifying the results when a specific phrase is used.

The search engine has the ability to index web pages, in addition they also incorporate the possibility of index individual text fragments within those pages. This allows you to better understand and classify the relevance of a specific fragment, making it possible to find that page you want in a faster way. According to the company, this technology will allow a 7% improvement in global searches, as it is implemented in more languages.

Subtopics

Google applies neural networks to understand better the subtopics associated with a topic of interest. Thanks to this, it is possible to present a greater diversity

of content by using broad search terms. In other words, if you enter “home exercise equipment” as your search term, the search engine will give you various subtopics, such as “inexpensive equipment”, “high quality equipment” or “ideas for small spaces”.

The idea is that you have a greater variety of content on the results page. This is a feature that Google is rolling out later this year.

Information on COVID-19

In order that information can be found in a simpler way, various functions are being introduced in various applications of the company, such as Google Maps, where we can see the layer of COVID-19, with which to see the evolution of cases in the various regions of a country, useful information before traveling to that place, for example.

Additionally, security information about COVID-19 is being added to the browser. Thanks to this, it will be possible to know if in a certain place we have to wear a mask, if we have to reserve in advance in restaurants, bars or museums, as well as if there are certain additional security measures that we must take into account.

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Find videos with ease

Artificial intelligence is also used to understand the semantics of a video and automatically identify the most important moments. This will allow Google to tag certain moments so that we can scroll through a video in the same way that we would through the chapters of a book. This will make it easier to find specific moments in a video that is playing at a specific time.

The first tests with this technology have already started this year. Google expects that by the end of this year it will be used in 10% of searches.

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