A month ago life was very different for a huge number of people in the world, the current situation that are going through the crisis of the coronavirus is changing so much and so fast that sometimes it’s hard to believe that we are years into this, and without us sometimes account, our habits are also changing.
The latest data that have been collected in Spotify and Deezer we speak specifically of our habits of consuming music, podcasts and radio, and how during the last few weeks while millions of people remain in the house they start to consume differently, devices, schedules, genres and different styles.
Radio, Relaxation, and Resist
From Deezer have been checking out the new habits of consumption of audio during the pandemic and have found a great variety of changes in different trends. For example, the absence of transfers affects consumption in mobile devices, and in their place are now by using more household devices (consoles, smart TVs, assistants, tablets, and computers), the live radio and the contents relating to times and daily activities.
The data of Deezer encompass the consumption, between the 2 and the 22 of march of 2020, and at that time listening to music decreased and listening to live radio in general grew by 19% globally in the last two weeks. In the last week, the music became to increase globally by 2%.
It is changing the type of music and podcasts that we listen to. For example, in Spotify we suggest that the trends of consumption between the 19 and 25 march detected a growing interest in podcasts news.
Spotify also identified that the parents are putting music and podcasts their children in the challenge of keeping them entertained, because of this, Spotify is now consumed more content from ‘Kids & Family’, on all music to help sleep the little ones.
Also, in the last days of march are also growing by the listeners of classical music, and in general the users are listening to music more relaxing. Spotify has detected that the users are adding to their playlists songs are more soothing, themes, acoustic, less danceable, and they have less power than their other songs that you previously added.
On Deezer you have found another trend and is the of playlists themed, in fact, your “playlist” Sports Motivation” is the most commonly consumed all over the world, and the streams of their playlist “Yoga & Meditation” grew 366% in one week.
Something similar point in Spotify, which have among their playlists most popular the yoga, sounds of nature and meditation. We also have that have gained popularity of the playlists to cook or do house choresand podcasts of personal growth (well-being and meditation), health and lifestyle. In particular, podcasts, whose titles or descriptions contain words such as “cooking” or “recipes”.
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