Microsoft gets Clipchamp, a powerful video editing toolkit to power Windows and Office 365

Microsoft is out shopping again and this time it has not acquired a company, but Clipchamp. It may not sound like too much to many, so to clarify that Clipchamp is a fairly powerful and paid toolkit for video editing, a purchase that everything points will end up being reflected in Microsoft products.

And is that the Redmond company does not have a video editing app, an option that is really interesting as the competition offers, where Apple has iMovie (free) and Final cut pro (paid). Users have to search third party tools and It is in this scenario where Clipchamp comes into play.

To offer a decent video editor

The Clipchamp Suite is a web-based video editing package. A tool that makes it easy to create video clips and can be accessed for a fee of $ 9 per month after a free trial period. A purchase that can be strategic by Microsoft, which would benefit from Clipchamp to improve your video editor.

And is that On both Windows and Xbox, the video editing capabilities leave a lot to be desired, so everything indicates that what Clipchamp will allow is the creation of a true video creation tool. A platform that is not new, since announced in July which had 17 million registered users on its platform in more than 390,000 companies, an increase of 54% each year.

Clipchamp is a template-based tool that enables the access to a library of filters, styles and all kinds of plugins to shape a video and audio editor. A web tool that also offers the option to share creations on social networks.

In fact, Chris Pratley, corporate vice president of Office Media Group, states in the Microsoft publication announcing the purchase, that Clipchamp will be oriented to the Microsoft 365 subscription service.

As a web application that uses the full power of the PC, Clipchamp is an option with which to extend the productivity experiences powered by the cloud in Microsoft 365 for individuals, families, schools and companies. It is also ideal for Microsoft Windows, which is a platform for unlimited creativity.

Keep in mind that while for example Apple offers free iMovie as a basic application or Final Cut, as a powerful, professional and paid tool, Microsoft does not have any type of software to match. In fact, many Windows users choose Adobe Premiere, another powerful payment option, u other alternatives to be able to edit content.

Hopefully with the arrival of Clipchamp the situation will change and that it serves as a basis for Microsoft to offer a tool at the height of its platforms and in this way avoid the flight of users towards third-party options.

Via | Venture Beat

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Microsoft gets Clipchamp, a powerful video editing toolkit to power Windows and Office 365

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Engadget Windows

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Jose Antonio Carmona

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