Instagram Shop, the new store to purchase products without leaving the tab 'Explore'

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The evolution towards product showcase will be supplemented: Instagram has opened a shop of items directly in the tab ‘Explore’. As of now, the social network is another platform for shopping. And with payments through Facebook Pay.

Facebook takes time to exploring the inclusion of commercial platforms in its applications, not in vain their networks represent a huge showcase, for both businesses and individuals. WhatsApp experimented with this option, Facebook has its own sales platform and also Instagram allows the acquisition of products, both from the updates of state, as well as through the ads. In addition, has launched a new commercial service: Instagram Shop. And now it is beginning to be available.


Instagram is already accessible in the united States

Instagram Shop

It is not the first movement set in motion to convert the visualizations into purchases as Instagram takes time testing different possibilities. The ads allow you to include links-of-sale, for example. And Instagram put into practice Shoppingservice , a direct sale to that the brands to expand their visibility directly to the cash register. What is different about the new service called as ‘Shop’? This is a specific section and organized by collections, such as the app of a e-commerce.

Like in the mobile apps for sale online, the store Instagram offers a wide range of products accessible from the options of the app. In particular, I have to go to the tab ‘Explore’, which is marked with a magnifying glass: there will appear the section of the store.

Once you access Instagram Shop the interface becomes a style e-commerce with their shopping cart at the top right and the respective sections of product in function of the activity of the user. After you just have to click on the specific product to add it to cart and buy it, all thanks to Facebook Pay.

Instagram Shop Payment in Instagram Shop through Facebook Pay

Instagram Shop is in full expansion, you probably won’t appear yet (or you exit the store icon with the old design). The company ensures that it is distributing in the united States today and that will appear in the rest of countries during the next few weeks.

More information | Instagram


The news

Instagram Shop, the new store to purchase products without leaving the tab ‘Explore’

it was originally published in

Xataka Android

by
Ivan Linares

.

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