Google Play improved subscriptions: so will it affect the apps

The Google Play Store continues to improve the system of subscriptions, which still had much room for improvement due to the amount of restrictions that I had for the developers. These restrictions meant that these systems were confusing or even misleading for the users.

Thanks to the Google Play Billing Library 3, version that no longer is open source, it is possible to use new tools to get the most out of this system that is becoming more and more popular.

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Google Play improve your subscriptions and gives more tools for developers

Few days ago we met as Google Play and created a new button inside the store to subscription apps that allow users to better understand when an app was free or when offered by subscription.

This is not the only change, and that is that Google has announced a series of new tools to your app store, available in the latest version of its library of billing.

The most important is the use of promotional codes. Although to day of today already existed, it is now possible to create a code multiple access. This is useful so that a developer can place a discount code, or with month free for any user and advertise it on your social networks.

Another useful tool is the retention of users. Google here indicates a popup that would appear when a user goes to unsubscribe from your service, allowing you to remember all the benefits that you will lose if you cancel the subscription. Beyond retain users, this is a great tool for transparency, as users, we can know that we are giving up.

Other features of interest are the ability of a user to be able to resuscribirse to your app from the Play Store or the possibility that the developer can lower the price to the users without them having to do anything, very cool enhancements.

Subscriptions, although disturbing, have been shown to be a system that allows the developer to commit fully to the development of their applications, so that the response of Google Play can be helpful for those looking to convert their application into a business model.

If you are an applications developer and you’re interested, I recommend taking a look at the background with all the novelties that he has prepared Google on their developer page.

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