Google has become an industry giant mainly because it has a huge user base (the market share of its search engine in Spain is close to 90%). This makes your ad platform a money maker.
But these ads are not restricted to the websites that collaborate with Adsense, they also appear within your applications.
We have seen this in Google Maps, where companies can appear as landmarks on the map, or in Gmail with embedded ads. Now it is the turn of Google Home.
Ads hit Google Home
Google’s popular home automation control application has begun to show some users in the United States a button to view live content on compatible devices, that is, on screens.
If you click on it, a full-screen ad appears inviting you to subscribe to a service in order to view that content, even if there is a three-day free trial period.
Obviously, if we do not want to use it, we will only have to leave that screen, but this shows us how Google is not only beginning to move from free applications to paid ones (see the case of Google Photos) but is increasing the use of ads across your app ecosystem.
It is not the only company that does this and Samsung has already been criticized for doing it on mobiles of more than a thousand euros. Ironically, the one that does it best here is Amazon, which offers two versions on its Kindle or Fire devices, one cheaper with ads and the other more expensive without them. It seems to us a good intermediate solution that brands like Google should adopt. Or at least give the option to remove the ads, as Xiaomi does.
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