Ephemeral videos are not liked on LinkedIn either and follow in the footsteps of Fleets on Twitter

If you are a LinkedIn user, the function may sound familiar “Stories”. A tool that the platform launched at the end of 2020, with the pandemic still in full swing and that now, almost a year later, announces that it will end up closing due to lack of use.

The LinkedIn Stories They came as a new function with which you can publish photos and small videos on a profile. Content that had its own space, in a row at the top of the main screen of the app and that was originally an exclusive function of the LinkedIn mobile apps. Now it will cease to be present.

They have not penetrated the professional field

The ephemeral videos seem to have not had an impact on some platforms and the same thing that happened with Twitter when ending with Fleets, now it happens to LinkedIn, and in this case perhaps with more reason.

Already It was surprising that a social network focused on the professional field had ephemeral videos In the purest Instagram style, and what for the latter has been a good outlet, it has not been for LinkedIn.

This has been confirmed in your LinkedIn profile, Liz Li, Senior Product Manager at Microsoft’s Professional Network. At the end of September, LinkedIn stories will die, the same thing that has happened with Fleets nine months after they were launched.

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The idea of ​​the “Stories” feature on LinkedIn is that users could share short video clips as a way to “share knowledge, ask for help, and react to news.” But This idea seems to have not caught on in the professional field.

Of course, they assure that the Stories have helped them to learn from mistakes and also from what users are looking for. Based on everything they learned, they are already working to create a new video experience that it is better integrated into what LinkedIn stands for and its operating dynamics.

Via | Wwwhatsnew

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Ephemeral videos are not liked on LinkedIn either and follow in the footsteps of Fleets on Twitter

was originally published in

Engadget Windows

by
Jose Antonio Carmona

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