The current global crisis by the coronavirus without a doubt, has caused the explosion of multiple trends that take into account quarantine and social isolation, make a lot of sense: apps videollamdas group as Zoomthe tools to work from homeservices , video streaming generating more traffic than ever, etc
However, this whole situation are also emerging interests less easy to predict, but equally interesting. Just to detect those interests have been pursued in Glimpsea company that is dedicated to track topics on the Internet to identify trends even before they explode. And, in front of the COVID-19 have identified many that you may not expect.
What is he talking about the people during the emergency?
Glimpse analyzes millions of different signals on the Internet to find topics of rapid growth in popularity of the audience is talking about on the web. To do this analyze conversations on social networks, mentions in the media, searches on Google, shopping on Amazon, and more.
From there they offer a series of data to which we can all access from this website. For example, some upward trends, which include not only toilet paper, but the bidet, with an increase of 485% interest in the past 30 days.
Glimpse also includes a chart and in some cases informs you briefly of the reasons for that peak of interest. It is easy to add two plus two with the theme of the bidet, there are those who find the shelves of paper empty, they opt for solutions that allow them to not have to use paper…
Mice laptop, flour, bulk, router, keyboard, external monitor, desktop, disinfectant, clothes, or Animal Crossing, they also appear with significant increases of interest. Not to mention the chloroquine, one of the drugs most promising against the coronavirushas a peak increase of 10000% interest.
In addition, you can also see what topics are going to the low, and you’ll find a great loss of interest in things like “paseador dog”, “makeup”, “alarm clock”, “backpack”, “deodorant”, “perfume”, “dress”, “sunscreen”… note that no one is leaving my house.
The site is updated every day at 12:00 am ET, or 17:00 hours in Spain.
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it was originally published in
Engadget
by
Gabriela Gonzalez
.
