All the private labels that Amazon sells on its website

Share on facebook
Share on twitter
Share on linkedin
Share on reddit
Share on email
Share on whatsapp


Beyond seeing products marked as Amazon Basics in the online store, there are others that are “created” by the sales giant, although with brand names that do not make it so clear at first glance. Amazon White Labels In which you will find coffee capsules, proteins for athletes, furniture, cleaning products and drugstore or even diapers and baby wipes.

In most cases, Amazon brands are indicated in the online store itself. You will see the brand or name itself and then, in the description or in the title itself, a label that says “by Amazon” or “Amazon Brand”. There are more than 100 brands in total from Amazon internationally and some of them are sure to have been seen or even bought at some time. Some have their own “shop” within Amazon from where you can see all the products and others we must find them using the search engine. But it is convenient to know that they are “yours” when placing an order, you may be happy to know it or that you prefer to look for an alternative.

Amazon Collection

Amazon Collection leaves no doubt: it is its own brand. Specifically, focused on jewelry. Gold rings, pendants, chokers …


Amazon Basic Care

In this case, we will not find any doubts that it is our own brand. Specific, It has parapharmacy products. For example, plasters, insoles, eucalyptus patches, compresses, a medicine cabinet, soothing patches, or a digital thermometer.

Basic Care

Solimo, coffee and basic products

Solimo started out as a coffee brand but has all kinds of “basic” products. It does not have a specific category such as a coffee brand or clothing brand, like others on this list, but we can find a little “of everything”. But generally they are basic products what we will need it on a day-to-day basis. The best known is the Solimo coffee from Amazon, in capsules compatible with different brands of coffee makers (and at a very low price compared to other brands) or in the format of ground coffee or beans. But Solimo also has blades and razors. Refills of the same or moisturizing creams for men in addition to sun creams


Presto !, cleaning and drugstore

Presto! It is another of the most common brands on Amazon and that you will find whenever you go to buy drugstore and cleaning products. For example, if you are going to buy toilet paper or if you are going to buy fabric softener or dishwasher detergent. All products are marked as “Amazon Brand – Presto!” and we find from packages of 52 kitchen rolls at 0.02 unit to toilet paper in large packages. Also concentrated fabric softener, detergent in capsules, liquid detergent, tissues, wet toilet paper, air fresheners …


Mama bear, baby products

Parents will have seen Mama Bear among Amazon’s diaper brands. It is the own brand for baby products and has its own store where you can see everything that is available. The most abundant are baby wipes in large packages or diapers of all sizes but we also find teethers and pacifiers or creams of all kinds … Gel, shampoo, cream for diaper change, sun cream for babies and many other products basics related to the day to day of the little ones.


Happy Belly, feeding

Happy belly is one of the Amazon brands dedicated to food. It usually appears when searching for “coffee” in the online store but it also has drinks and other types of snacks. Especially nuts. It has its own store where we see the different categories: coffee, nuts and seeds, pastry products, chocolates and cookies … It has 500-gram bags of nuts, cashews, almonds, mixtures or dehydrated fruits.


Amfit, nutrition and sports products

Athletes and lovers of training supplements also have one of Amazon’s brands specialized in this: Amfit. Amfit has its own store and the categories make it quite clear to us what there is: workout supplements, whey protein powder, vitamins, protein bars. Low Sugar Protein Bar Packs In frandes packages (boxes of about twelve bars for about 18.80 euros) of different flavors. In addition to other products such as flavored protein powder (biscuit, chocolate and mint, banana, coconut …)


NuPro, technology accessories

NUPro it does not indicate in the name of its products that it is an Amazon brand. But it is. Yes, we will see, in some of them, a pretitle that reads “highlights of our brands.” What NuPro offers are technology accessories. For example, screen protectors for Kindle or covers for the Amazon eReader as well as supports for the different tablets that the store has for sale or covers for all its own products such as the Kindle or the Fire in all its different models.


Lifelong, pet food

If you don’t have babies but you do have pets, another of Amazon’s brands with its own store is Lifelong. Lifelong is specialized in animal food. Specifically, we find food for cats and dogs. There are some categories like “grain free” or that of “dog treats”. You can choose between dry food and wet food and within the different sections we will see the division by dogs of small breeds, medium breeds, large …


Movian, basic furniture

Movian is a furniture brand that you will find on Amazon. Basic furniture at a good price how can they be shoe racks, shelves, chairs, bedside tables or shoe cabinets. It does not have its own “store” within the site but shares it with other Amazon’s own brands on furniture.

They moved

Alkove, high-end furniture

Alkove is Amazon’s brand of furniture that can fit into a higher range and less affordable than previous ones. It is described as “a carefully selected collection of exclusive designer furniture that will elevate your home and your lifestyle.” For example, a couple of dining chairs for about 315 euros or a coffee table with wheels for about 300 euros but also prices that reach up to 900 euros for a showcase, among other furniture that seek to get away from the classic cheap and basic range.



Rivet It is the third of the furniture brands available on Amazon and is described as “furniture where old and modern meet.” Sofas, chairs, armchairs, coffee tables or designer flower pots. We do not find as many “furniture” to use as in Alkove or Movian, but rather focuses on home decor or accessories such as stools, pouf, side tables. Although also designer sofas, chairs and armchairs.



Pinzon is part of Amazon Basics today but we still find products that indicate “Amazon Brand – Pinzon” or “Pinzon by Amazon”. It is one of the brands in which we find cotton towels and household linen: duvet covers, duvets, towels, bedding sets.



Eono is a brand that you will see identified as “By Amazon” although it is not very clear what its category is. Because in Eono we find cases with makeup brushes but also belts for men, travel organizers, reusable shopping bags or diaries or toiletry bags. You can take it into account, for example, when looking for makeup brushes and brushes.


Amazon clothing brands


Hikaro is a fashion brand on Amazon for men and women where style or elegance is not the most essential, but has garments designed to be comfortable. Jackets with zippers, basic sweatshirts and t-shirts for men and women in any color, sweatpants, underpants … They do not have elaborate designs and they usually be garments with a solid color. It does not have its own store on Amazon but we can find some of its products by searching for it.


Aurique, sportswear

Hikaro is designed for comfortable, basic clothing, sweatshirts and t-shirts to be around the house. But Aurique is the Amazon brand designed to do sports with women’s clothing. It stands out for a wide collection of sports leggings but also sports bras (low, medium or high impact) or basic sports tops and tees from approximately 11 euros. In your Amazon store we find these categories: tops and t-shirts, sweatshirts and jackets, sports bras, pants or “seamless”.



Find. It is the great fashion brand on Amazon and the one with probably the most products in this category. For men and women. Clothing, footwear or accessories divided into categories of women and men. Within them, subcategories such as denim, raincoats, ankle boots, blouses, coats, jeans, t-shirts … Find is the closest thing to an independent fashion store on Amazon because you can go browsing through the different categories to see clothes of all kinds.

Find by Amazon

In another totally different “store” but also under the Find brand we found your beauty section and skin care. Accessories, makeup, cleansing rituals … You can find lipsticks, lipsticks, brushes or face masks.


Truth & Fable

Truth & Fable is another of Amazon’s fashion brands but designed for “Elegant garments”. For special occasion dresses. So much so that in its own store within ecommerce we find the possibility of choosing the category according to the occasion we have: bridesmaid, invited to a wedding, work or night. The average of these elegant dresses is about 50 euros.


Iris & Lilly

For lingerie and pajamas, Amazon has the brand Iris & Lilly with all kinds of collections and for all tastes. Since comfortable and basic cotton pajamas for women to satin collections. In the catalog you will find all kinds of products and underwear for women in all its modalities: with underwire or without underwire, with strap or strapless, with padding or without padding… There are also swimwear, seamless clothing or shapewear within the Iris & Lilly range in the online store.



Meraki is an Amazon fashion brand designed for “timeless clothing” and focused on “quality”, as it was presented in 2018. Has garments for men and women and we find pants and jeans, t-shirts, basics or knitwear such as sweaters and cardigans. It is mostly basic clothing, clothing that does not go out of style and generally plain, without prints but available up to size 48 for women and up to size 4XL for men.


28 Palms

If you are looking for something much more daring than Meraki, 28 Palms is Amazon’s brand with swimsuits, Hawaiian shirts and flowery dresses. Designed for summer, we find a large collection of short-sleeved garments or shorts for the hottest times of the year. It does not have its own shop but we can find pants and shorts for men, shirts, t-shirts, long and short dresses …


Buttoned down

Buttoned Down is a brand of fashion exclusively for men and that presumes to be clothes 100% cotton. Its great difference with other brands is that you can not only choose the size of the shirt itself but you can choose shirt size but also choose from several collar and sleeve options for a correct fit. If some “parts” of the garments tend to be too large, this brand is just looking to find “a custom fit”.


Moon and back

If adults have their own fashion Amazon brands, so do babies. Moon and back It is a store to see cotton garments for toddlers and newborn. 100% organic cotton clothing among which we find tights, t-shirts, bibs, pajamas …

Moon & Back

The post All the private labels that Amazon sells on its website appeared first on ADSLZone.