Until a year ago, Huawei and Honor were among the most powerful mobile brands in Spain, but after Donald Trump’s veto everything changed. The inability to use Google applications and services has prevented both brands from continuing on their usual trajectory, which has led both brands to make important changes.
Huawei has had no problems positioning itself as the leading brand in its native country, being the only place in the world where Google has no influence, in addition to preparing a global alternative to the Google ecosystem, with Harmony OS as the operating system and the Services. Huawei phones as a substitute for Google Play.
But what about Honor?
Honor could be sold to stop being affected by Trump’s veto
The well-known analyst Ming-Chi Kuo, traditionally known for his predictions about what Apple will or will not do, has been analyzing the situation of Huawei and the type of measures that the company could take in the face of the veto of the United States.
Honor 9X Pro, one of the last to arrive in Spain.
Ming-Chi Kuo believes that the value of Honor, more than in technology, is its value and positioning as a brand. If Huawei sold the company, it would become 100% independent, allowing it to be able to buy electronic components and do business with US companies, recovering its presence internationally. The analyst also indicates that Honor has also been specified in lower cost models, and that such freedom would allow the brand to focus on more models.premium.
Devices like the Honor Watch SE show that the company knows how to do much more than mobile phones.
These types of comments from analysts do not represent a universal truth or that Huawei will end up selling Honor to prevent it from falling into oblivion. Despite the fact that both brands have lost a lot in the smartphone sector, diversification towards other products such as computers, wearables and accessories seems to give Honor the oxygen it needs to continue operating as an international brand.
The Entry Huawei’s plan to save Honor could be as simple as selling the company appears first in The Free Android.
